. Email Marketing
As the name goes, email marketing sends commercial messages through email. It usually involves sending an email for advertisements, requesting business, and selling to prospective clients. Email marketing is not a single-person job. To succeed in an email marketing campaign, an organization must have a team of professionals to execute it effectively. Modern email strategies now integrate behavioral triggers, AI-personalized content, and email journey builders using tools like Klaviyo and ActiveCampaign. A set of specialized skills is required, and we will discuss some below.
- Strategy: If the strategy is not in place, most of the campaigns will end up bringing poor results. The ad hoc campaigns might not work. A strategist could plan the campaign and align it with other marketing strategies. He should create a strategy for both long-term and ad-hoc activities.
- Graphic design: Once the plan is in place, a graphic designer will be required to develop email templates that align with the strategy. Visually, the design needs to be appealing and fulfill the business goals.
- Copywriting : An expert writer is required to outline the concept in simple words. Nobody can do it as it is a specialized job and requires experience.
- Analytics: An email marketing manager should be an expert in data administration and analytics. As they say, “If you cannot measure something, you cannot improve it.”
- Management: The right person for the job should be aware of major online email delivery tools, CRM, and top marketing automation tools.
