1. SEO

SEO is optimizing a particular website for a search engine. It deals with a website’s technicalities, like code, information architecture, etc.

SEO can also be termed as a form of art to make the website search engine friendly as it also deals with user search.

However, with regular updates in the algorithms of search engines, SEO has become mandatory for every company’s website. Hence, website owners or companies seek professionals who tackle the latest search engine algorithms and get the top search rank. These professionals are termed SEO experts, SEO professionals, or SEO consultants.

The segment has emerged as a hotspot for job opportunities and is in high demand. SEO has become a necessary skill for everybody, from a blogger to web designers.

To gain hands-on experience, one should start an SEO career with an entry-level job as an SEO executive. With experience, one either moves to higher job profiles or further studies relevant subjects. A prospective candidate’s alternative SEO career path could be freelancing and consultancy. Some of the common job openings in SEO are that of SEO trainee, SEO Analyst, SEO Trainer, Link building expert, SEO project manager, and much more.